The New Group Structure
Following the acquisition of online destination management travel services provider GTA in May 2011 and completion of the three-year investment and cost reduction programme, the Kuoni Group adjusted its structure on 1 October 2011. Business units are now grouped organisationally according to their business models, activities, geographical spread, growth prospects, customer portfolios and management requirements. The structure rests on three divisions:
Outbound Europe: European tour operating business concentrating on the premium and package holiday sector in the Scandinavia, Switzerland, United Kingdom, France, Italy, Spain and Benelux markets, the Scandinavian airline Novair, Playitas sports and family resort, Fuerteventura/Spain, Procurement & Production Unit (P&P) and the Online and Mobile Unit.
Global Travel Services: Business-to-business FIT (global business area with online destination services for hotel bookings, transfers, excursions and restaurants), Group leisure travel business (global activities with strong position in Asia) and MICE (Meetings, Incentives, Conferences, Events).
Emerging Markets & Specialists: Tour operating business in the emerging markets of India, China/Hong Kong and Russia, Specialist outbound brands (Switzerland, United Kingdom, Netherlands/Belgium), Specialist inbound brands (USA, Africa, Middle East, India and Asia-Pacific) and VFS Global (visa services provider working for governments and embassies).
The composition of Group Management remain unchanged, though the individual members have taken on other responsibilities. The group structure focuses on the following growth drivers: expanding activities in Asia, sustainable development of the European tour operating business, expanding existing growth areas and creating new ones.
Consolidating the various worldwide business operations into three new divisions is a logical consequence of Kuoni’s growth strategy and acquisition activities, and of the investment and cost-reduction programme that ended in 2011. Following the acquisition of GTA, Kuoni has quickly evolved into a broadly diversified global travel group with significant activities in Asia. The new group structure enables us to position our existing tour operating businesses more effectively and take full advantage of cross-border, company-wide synergies. At the same time, it is helping to accelerate our high-growth activities, especially in Asia.