₁ A company whose self-definition is rooted in the benefit it provides to its clientele inevitably takes the following view of things: customers cannot be faulted for buying elsewhere when the company in question does not happen to have what the customer wants or needs.
Given the high-frequency global transformation of cultural and economic factors across the board, human needs and desires are changing faster than ever before. As a complex provider of global mobility services – Kuoni’s declared goal and identity – the company is shaped entirely by its response to changes in what constitutes benefits for a global society whose essence is increasingly reflected in patterns of worldwide movements.
« A company founded on utility and benefit knows no good or bad market situations. + Only respectful understanding of social needs and wants. = For these change throughout history as the company itself must change.¹ »