Corporate Responsibility

Finding a balance between financial success, social responsibility and protecting the environment – this fundamental approach lies at the heart of Kuoni’s corporate culture and is reflected in our corporate values. The Kuoni Group takes a long-term, entrepreneurial approach to the issue of sustainability in all of its activities along the value chain.

Kuoni’s sustainability strategy is coordinated centrally by the Corporate Responsibility department. Kuoni’s Group Executive Board functions as the steering committee. The Corporate Responsibility department is the internal coordination and control centre for implementation in the company’s day-to-day life. It is also the contact point for external stakeholders. Kuoni has built up and consolidated its Corporate Responsibility network within the group organisation. By establishing a “virtual CR team”, made up of people from different business units, Kuoni has taken another step in the integration of CR into all of its activities. This network consists of twelve representatives of operational and functional areas, who ensure that sustainability issues are integrated into business processes, and that regional priorities are also identified.


Kuoni focuses on five specific areas of activity within the field of Corporate Responsibility. These are: employee engagement, sustainability in the value chain, sustainable products and marketing, human rights, especially the rights of children, climate change and protecting the environment.


The Kuoni Code of Conduct
The Kuoni Code of Conduct sets out the ethical principles, including explicit ones relating to sustainability, that apply across the whole of the Kuoni Group – to the Board of Directors, management and all employees, including all subsidiaries operating under the Kuoni name or under other brand and company names.
The Supplier Code of Conduct
The Supplier Code of Conduct, which is a binding part of every hotel contract, requires compliance with social and environmental standards along the value chain.
Voluntary Commitments
More and more travel companies and hotels are campaigning actively against the commercial sexual exploitation of children. By signing the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism, Kuoni has committed itself to preventative measures to fight child prostitution. In line with the “Tourism Child Protection Code”, Kuoni provides information to its customers, places contractual obligations on its partners, and shows partner hotels and employees the best way to react if they become aware of child abuse.
Kuoni has signed up to the UNWTO Global Code of Ethics for Tourism (GCET). The aim of this comprehensive set of principles is to provide guidance to stakeholders in tourism development: central and local governments, local communities, the tourism industry and its employees and, of course, holidaymakers and visitors from abroad.
Kuoni is also a member of the Tour Operator Initiative. This is a Swissregistered association open to all tour operators regardless of their size or location. Its aim is jointly to develop management tools and projects in holiday destinations in order to promote sustainable development.